What is the maximum number of characters allowed for an MLS description?

What’s the Maximum Character Count for a Listing Description?

Good question!
While character limits vary slightly depending on the real estate board and location, the maximum listing description length is 1,020 characters — and yes, spaces count as characters.

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Tips for Writing a High-Impact Listing Description

Listings that attract a lot of views — and sell quickly — usually follow these simple principles:

1. Lead with a strong, clear opening sentence
   Example: “You’ll love this elegant 2-story home with breathtaking views of downtown.”

2. Keep it factual, but don’t be afraid to inject personality
   Example: “Even your tallest friends can hang out in the basement without bumping their heads!”

3. Use enticing and specific descriptors
   Phrases like:

   • “Stainless steel appliances”
   • “Large contemporary kitchen”
   • “Custom walnut cabinets and quartz countertops”
     help paint a vivid picture.

4. Include location highlights and lifestyle benefits
   Example: “20-minute drive to hiking trails” or “30 minutes from 5 world-class ski resorts.”

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Need more inspiration?
Read our guide to writing awesome home descriptions → (https://home.bode.ca/blog/how-to-write-an-awesome-home-description/)